Custom Book Publishing Solutions

by Rotolo Media

Hi,
    My name is Michael Rotolo and I've been a publishing professional for over 30 years. My expertise gives me the ability to help you bring your book to market, regardless of what stage you're currently at in the process. I can assist you in the writing process and then take your manuscript and edit it for publication as well as designing the look and feel of the book; both inside and out. As an expert typesetter and cover designer I will give your book world-class aesthetics that sell!

OUR SERVICES INCLUDE

Writing and Editing

   A publisher can be of immense assistance to an author throughout the writing process. One of the primary roles of a publisher is to provide editorial support, which is crucial in shaping and refining a manuscript. Experienced editors can offer valuable feedback, identifying areas that need improvement, suggesting structural changes, and helping to enhance the overall flow and coherence of the narrative.
   
     Publishers have a keen eye for detail and can catch inconsistencies, plot holes, or character inconsistencies that an author may overlook. They can also provide guidance on pacing, ensuring that the story maintains a captivating rhythm and avoids unnecessary lulls or excessive exposition.

    Moreover, publishers often have a deep understanding of the literary market and can offer insights into what resonates with readers. Their expertise can help authors strike the right balance between artistic expression and commercial appeal, ensuring that the work connects with its intended audience.

    Judicious editing is another way publishers support authors. A skilled editor can help tighten the prose, eliminate redundancies, and ensure that the writing is clear and concise. They can also offer suggestions for improving the overall structure and organization of the work, ensuring that it flows smoothly and maintains a cohesive narrative.

    By providing constructive feedback and editorial guidance, publishers play a crucial role in helping authors refine their work and present their stories in the most compelling and effective manner possible.

 

Typesetting and Cover Design

   The design of a book's cover and interior layout plays a crucial role in its sales potential and overall success. A well-crafted cover design is the first impression that captures a reader's attention, making it an essential marketing tool. An eye-catching and visually appealing cover can entice potential buyers to pick up the book and learn more about its contents.

    Moreover, a professionally designed cover conveys a sense of quality and professionalism, which can significantly influence a reader's perception of the book's value. A poorly designed cover, on the other hand, may give the impression of an amateur or low-quality publication, deterring potential buyers.

   The importance of good design extends beyond the cover to the book's interior layout and typesetting. A well-designed interior with proper typesetting enhances readability and creates a pleasant reading experience. Factors such as font choice, line spacing, margin settings, and page layout can greatly impact the reader's engagement and overall enjoyment of the book.

   A poorly typeset book with cramped text, inadequate spacing, or inconsistent formatting can be a significant deterrent, causing readers to lose interest or become fatigued while reading. This can lead to negative reviews and diminished sales potential. Furthermore, a professionally designed book interior demonstrates attention to detail and respect for the reader's experience. It conveys a sense of care and craftsmanship, which can foster a positive perception of the book and its author.  In today's competitive publishing market, where readers have countless options, the importance of good commercial cover design and interior layout cannot be overstated.

    A well-designed book not only attracts potential buyers but also enhances the overall reading experience, increasing the likelihood of positive reviews, word-of-mouth recommendations, and ultimately, better sales performance.

 

Manufacturing and Sales

   Proper book manufacturing and adequate sales channels are crucial components for the success of any published work. Firstly, the importance of using acid-free paper stock cannot be overstated. Acid-free paper is designed to resist deterioration and discoloration over time, ensuring that the book's pages remain crisp, vibrant, and readable for decades to come. This not only enhances the reading experience but also preserves the book's value, making it a worthwhile investment for collectors and libraries.  Furthermore, having access to robust sales channels is essential for maximizing a book's reach and visibility.


    In today's digital age, the world-renowned Amazon.com marketplace stands as a powerful platform for authors and publishers. With its vast customer base, sophisticated search algorithms, and user-friendly interface, Amazon provides unparalleled exposure and discoverability for books across various genres and categories. By listing their titles on Amazon, authors and publishers can tap into a global audience, reaching readers far beyond their local markets. The platform's user reviews, ratings, and recommendation systems further enhance a book's visibility, allowing potential buyers to make informed decisions based on the experiences of others. Moreover, Amazon's efficient distribution network and fulfillment capabilities ensure that books are readily available for purchase and can be swiftly delivered to customers worldwide. This seamless integration of sales and logistics streamlines the entire process, making it easier for readers to access desired titles with minimal hassle.

   By combining high-quality book manufacturing practices with a strategic approach to sales channels, authors and publishers can maximize their chances of success, ensuring that their literary works not only endure but also reach the hands of readers across the globe.

 

Additional services include: Author development, Publisher development, Ghost-writing, and Book packaging, and conversion services e.g.: print to electronic (Kindle), print to audiobook.

A Word About Book Publishing

    Book publishing is a complex and multifaceted industry that plays a crucial role in bringing literary works to readers worldwide. It involves a series of intricate processes, from manuscript acquisition and editing to production, marketing, and distribution.  At the heart of book publishing lies the acquisition process, where publishers evaluate and select manuscripts for publication. This decision is often guided by a combination of factors, including literary merit, commercial potential, and alignment with the publisher's vision and target audience.  
    Once a manuscript is acquired, or project accepted, it undergoes a rigorous editing process. Professional editors work closely with authors to refine the content, structure, and language of the work, ensuring it meets the highest standards of quality and readability.  The production phase involves transforming the edited manuscript into a physical or digital book. This includes tasks such as typesetting, cover design, and formatting, all of which contribute to the overall aesthetic appeal and user experience of the final product. 
   Marketing and promotion are essential components of book publishing, as they help to create awareness and generate interest among potential readers. Publishers employ various strategies, including book tours, author interviews, social media campaigns, and targeted advertising, to reach their intended audience effectively.  Distribution is the final step in the publishing process, where books are made available to readers through various channels, including bookstores, online retailers, libraries, and direct-to-consumer sales. Effective distribution strategies ensure that books reach a wide audience and are accessible to readers worldwide. 
   Book publishing is a collaborative endeavor that involves authors, editors, designers, marketers, and distributors, all working together to bring compelling stories and valuable information to the public. It is an industry that not only entertains and educates but also preserves and disseminates human knowledge and creativity for generations to come.

Ways We Work With Authors

We can design a publishing solution that fits in your budget and meets your goals and expectations. There are essentially 3 arrangements that an author and publisher can structure the publishing process within.

 

1.) The first is a traditional publishing arrangement in which the author incurs no cost at all and the publisher foots all expenses to bring the manuscript to market as a finished book. In this arrangement the author has no up-front costs to them however their income is based on a traditional royalty model which is a percentage of the net average price of the book sold across both retail and wholesale markets and that percentage can vary from 7% to 12% royalty. So for example, if a book has a retail price of $20 and is sold in the Amazon distribution system at retail, then the Publisher receives 60% of the sale from Amazon which is $12. Of that $12 the author receives a royalty of (let's say in this example) 10% so the author receives $1.20 cents for each copy of their book sold at retail.

2.) The second arrangement is called subsidized publishing which is where the author pays all the initial (and some small ongoing maintenance costs) of developing their book for sale. Those costs are billed to the author by the publisher and will include such costs as: editing, interior book design, typesetting, cover design, Amazon account set-up for the author if desired, brand development, ISBN registration, among other sundry costs. The difference between this model and the first is in the remuneration of the author going forward over the life of the book's sales. In this case the author receives 95% of the net Amazon revenue, so in the above case instead of receiving $1.20 per sale (at retail) the author would receive 95% of the $12 or $11.40 per sale. For the sake of this example let's say that's a round $10 additional per sale. Therefore, for every 100 books that sell on Amazon the author would receive $1000 more than the first arrangement which would greatly offset any initial development costs, and if the book is commercially successful lead to higher lifetime earnings for the author.

3.) The third option is called partial-subsidized publishing which is, as it sounds, is a middle-ground or hybrid solution which would combine aspects of both models to arrive at a more affordable solution for the author than option 2 since it would require less of an upfront investment but it would also result in a lower compensation to the author per sale although it would be significantly higher than option number one. This kind of arrangement is a bespoke solution and uniquely negotiated on a case by case basis.

This might be a little confusing so please feel free to contact me to discuss these various options and to tailor a solution that fits your budget and expectations.

Frequently Asked Questions

What is your editing process like, and how involved will you be in helping to refine and improve my manuscript?

    Our editing process is essentially what you make it. We can take a very hands-on and collaborative approach if you feel you need more frequent and direct interaction or we can take a back seat to your writing process. We work closely with you to refine your manuscript, providing necessary feedback on your project to the extent that you feel necessary. We never violate the essence of what you are seeking to communicate. These aspects can include plot, character development, pacing, legal considerations, proper attributions, and more. We see editing as a partnership to help bring out the full potential of your work but in the end we respect your final decision on how your book reads.

How do you determine which books to publish, and what makes a manuscript stand out to you?

    When evaluating manuscripts, we look for compelling stories that are well-written and have strong commercial appeal. We consider factors like the originality of the concept, the author's writing style, and whether the book fills a gap or meets a demand in the market. Ultimately, we want books that will resonate with readers and gain traction organically

What are the typical production timelines from manuscript acceptance to a book being available for sale?

    From the time a manuscript is accepted, it typically takes 2-3 months for a book to be published and available for sale but this varies depending on the pace of the work on the author's part and the complexity of the book. This timeline accounts for the editing, design, production, printing, and distribution processes. We aim to be efficient while ensuring quality at every step.

Will my book be available through major online retailers like Amazon.com, as well as physical bookstores? What is your distribution strategy?

    Absolutely, we ensure your book is available through  Amazon.com. We can also set up additional distribution channels to put your book into physical bookstores nationwide.

What efforts can you facilitate in terms of promotion of my finished book?

    We can help you with all avenues of social media promotion and advise and help with online ad campaigns. We can develop graphics suitable for every platform you'll want to promote your book on. We can even facilitate traditional promotion through "old-school" print promotion channels like ads placed in library purchasing journals, and other trade publications.
We strongly feel that the author is the single most important promotional tool a book has for success; so a lot will rely on your passions and efforts to promote your own work. We can make your outreach as effective as possible but you'll need to leverage all the reach you have to whatever constituent audience you have while making efforts to expand that reach.
Promotional efforts are packaged separately and costs are above and beyond the initial cost of publication.

Contact us to discuss your project!

Reach out to us for your custom tailored publishing package.

Custom Book Publishing by Rotolo Media
(631) 671-2839
Lindenhurst, New York